Keepin' It Real With KG
Howdy, Everyone! My name is KG, and I'm the creator of Panoramic Ocean. This past week, a friend reached out to me and sent the sweetest message. She said that she finds MY brand inspiring. That message not only made my week, but it also made me flip my perspective. How could she or anyone find my work inspiring? I am just now starting to grasp what it means to be a small business owner. Unlike my friend, I find myself scrolling through social media, pausing at the successes of other small businesses, feeling an equal amount of inspiration and intimidation. In this journal entry, I would like to display a more authentic picture of my journey as a small business while also sprinkling some inspiration your way. I started a non-perfect small business as a full-time student and full-time intern. If I can do it, any of you can do it as well!!
The thing about starting a small business is, there is never a convenient time to do it. You may never have the free time, support, or self-assurance you think you need to start this journey. I'm here to say, "breathe and let's get to it." I started Panoramic Ocean in the summer of 2019. I was 19 years old, participating in an animal care internship, and sleeping on a stolen university dorm mattress on my friend's floor. I had no idea how to sell my first tee shirt design and would just pray that someone would stumble upon my website.
Despite my situation, I had taken a step towards my dream. I had the original design from summer 2019 through June 2020, and in fact, did not sell out of that batch of shirts till spring 2021. It took Panoramic Ocean over two YEARS to reach any type of "success." It took literal years of trial and error to realize what my business was missing. My business was missing that authenticity of me! When people buy from small businesses, they are paying for you as the creator. Your individuality and authenticity are what make your products different from factory products.
Now, what is KG's authentic self? I'm a student who may have just finished her undergrad but is dedicated to lifelong learning. I'm a hard worker who is currently looking for a full-time job. I'm a teammate who is moving cities so my Fiance can work his dream job. I'm an idealist who believes in community over competition.
My journey as a small business owner has been one of the most fulfilling things of my young life. I hope that going forward, you own your most authentic self. Find the courage within you to pursue what sets your soul on fire. If you have any questions you'd like to ask, you can email me at panoramicocean@gmail.com!
KG being shellshocked at getting FIVE orders in one day.